Targeting 2nd tier cities with CMV Farms

Opportunities in argribusiness, food and wine are emerging in second tier cities through China…as rising incomes and food safety concerns boost demand for imported “clean and green” produce.

South Australian exporter CMV Farms produces the Shearer’s Hill wine label specifically for the Chinese market. It deliberately targeted second and third tier cities first – not the “big four”.

Tim visited its Langhorne Creek vineyard to find out more.