Indian customs and local knowledge

India is culturally and economically diverse.

It’s a fragmented market with different ethnic groups, religions, languages and customs. What happens in Mumbai is very different to Chennai.

This is a land of extremes – prepare yourself for the contrast of great wealth and vast poverty.

India is united in its love of cricket and – as an Australian – this is a good topic to bridge the cultural divide in the boardroom or on the street. On a visit to Mumbai’s cricket stadium I was literally mobbed by friendly locals keen to talk cricket stats from my home state of South Australia.